The Importance of Engagement on Social Platforms
The race for followers on social media platforms has been happening since the inception of Instagram. However, any great marketer knows that the number of followers you have doesn’t mean much if your engagement is low. Really, what good will 10K followers do if you only get 12 likes on every post? Knowing what engagement brings to the table for your company is the first step in ensuring your strategy is correct once you put it into action. Your engagement will tell you everything you didn’t know about what’s going well and what isn’t for your business.
Increased brand awareness.
When people engage with your posts, they're more likely to see your brand and become familiar with it. This can lead to increased brand recognition and awareness over time which in turn can help customers to feel more connected to your brand as a whole.
Improved customer relationships.
Engagement goes both ways, right? When your customers engage with you it makes you feel great and the same goes for when you engage with them. Engaging with your audience on social media helps to build trust and strong relationships with your customers. Responding to comments and messages in a timely manner and showing that you value their input can help to foster a positive brand image.
Better understanding of your audience.
The most valuable thing a business owner can know is who their audience is. By monitoring engagement on your social media posts, you can gain insights into what your audience is interested in and what resonates with them. This information can help you create more effective content in the future.
Higher conversions.
Increased engagement on your social media posts can lead to higher conversion rates by encouraging more people to follow your brand, sign up for your newsletter, or make a purchase. More eyes means more buys.
Better search engine ranking.
Search engines, like Google, consider social signals, such as the number of likes, shares, and followers, when determining search engine rankings. The more engagement you have on social media, the better your chances of appearing higher in search engine results pages. This in tandem with practicing good SEO methods will make your business easier to find for people who are searching online.
Competitive advantage.
In today's digital age, having an active and engaged social media presence is becoming increasingly important for businesses. By engaging with your audience and building a strong social media presence, you can gain a competitive advantage over businesses that don't prioritize social media engagement.
