Alex Baird Alex Baird

The More the Merrier: Leveraging Multiple PR Channels

Expand your PR strategy with a multi-channel approach and watch your outreach efforts soar. From social media and email marketing to press releases, media interviews, webinars, paid advertising, and influencer collaborations, the sky's the limit for reaching a broader audience and maximizing your PR impact. Discover how in our latest blog post!

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Alex Baird Alex Baird

How to Find Your Business Message & Use It to Build Your Brand

Craft a compelling business message to build a strong brand foundation. Understand your target audience, discover your Unique Selling Proposition (USP), define your brand values, conduct market research, and rigorously test your message. Learn the keys to a memorable message in our latest blog post!

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Alex Baird Alex Baird

How Mailchimp & Mass Email Delivery Systems Are Ruining Your Engagement

Unlock the potential of email marketing, but beware of common pitfalls. Discover how to avoid over-automation with tools like MailChimp, send too many cold emails, fail to segment your user base, invade inboxes, or create generic, impersonal templates. Find out how to harness the power of email marketing while sidestepping engagement pitfalls in our latest blog post!

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Alex Baird Alex Baird

Tips for New Publicists Starting in the Field

Kickstart your career in public relations with these tips: Network extensively, stay updated on industry news, foster journalist relationships, craft compelling pitches, harness social media, prioritize responsiveness, measure your success, and commit to ongoing learning. Get on the fast track to becoming a reputable and effective publicist with these strategies!

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Alex Baird Alex Baird

Creative Ways to Launch a PR Campaign for a Product 

Elevate your product launch with creative PR tactics. Host exclusive virtual events, partner with other brands, give a sneak peek, run contests or giveaways, optimize SEO, leverage social media campaigns, request influencer reviews, create engaging content, harness email marketing, and share your brand's unique story. Discover innovative ways to make your product launch a success in our latest blog post!

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Alex Baird Alex Baird

A Guide to Building Relationships & Connections in PR

Master the art of building valuable connections in PR with these proven tips: Engage with personal stories, make time for informal meet-ups, practice active listening, offer constructive feedback, adopt a solution-based mindset, and leverage social media for networking. Cultivate trust and lasting relationships with journalists and other professionals to boost your PR success.

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