The Pupil

Embark on a transformative journey to master the art of executing your own 90-day PR launch with our comprehensive online course. This five-lesson program is meticulously crafted to equip you with the knowledge and skills needed to make a splash in the media and elevate your brand's visibility.

Lesson 1 serves as the foundation of your PR launch journey. We break down the entire launch process into manageable steps, guiding you through each stage and ensuring you have a solid understanding of the overall strategy.

In Lesson 2, we dive deep into the art of crafting an impactful press release. Learn the essential elements, structure, and writing techniques that will make your press release stand out in a sea of information. Discover how to capture attention, convey your message effectively, and compel media outlets to take notice.

Unleash your "it factor" in Lesson 3 as we guide you to discover and harness the unique qualities that make your brand special. Learn how to identify your key differentiators, develop a compelling brand story, and leverage these aspects to captivate both media professionals and your target audience.

Lesson 4 focuses on maximizing engagement and amplifying your marketing efforts. Explore strategies to increase audience participation, cultivate meaningful relationships with your followers, and generate buzz around your PR launch. From social media tactics to creative campaigns, you'll learn how to create a lasting impact.

In Lesson 5, we empower you to become your own publicist. Discover the insider secrets of successful PR professionals as we guide you through the process of pitching, networking, and building relationships with media outlets. Learn how to navigate the media landscape and secure valuable media coverage on your own terms.

Each lesson is carefully crafted to provide you with expert guidance, practical exercises, and real-world examples. Our online course is ideal for entrepreneurs, small business owners, and marketers seeking to take control of their PR strategies and achieve remarkable results.

Don't miss this opportunity to master the art of executing your own 90-day PR launch. Enroll in THE COURSE and unlock the potential to create waves in the media and propel your brand to new heights.

Along with the course, you will receive a list of 25 PR Contacts to Get You Started, a 30 minute consultation with Wendy Ford, our Press Release Template Starter Package, and a link to the course itself. Make an account on the site (free!) and you will be ready to roll. When you purchase this course, you will receive a PDF document with links to everything included.